Spark FoundryGPMA 2026THE PERFORMANCE COLLECTION

GLOBAL PERFORMANCE MARKETING AWARDS / 2026

GREAT WORK.
FRESH ✳
POSSIBILITIES.

Explore the work. Understand the thinking.
Find the next idea for Abu Dhabi.

Explore all the ideas ↓
135AWARD
LISTINGS
126SOURCE
BOARDS
26AWARD
CATEGORIES
LITTLE PACK. THREE BIG SPARKS.
OPEN IT.
MAKE IT
SPARK.✦ ✦ ✦
go on. rip it open ↖

SPARK FOUNDRY × DCT × DIGITAS

GREAT WORK.
A LITTLE CLOSER
TO HOME.

Tourism Confidence GTM Dashboard

Made together for Abu Dhabi. Our team turned signals from 43 source markets into clearer decisions for tourism. Here’s the thinking behind our own GPMA 2026 finalist.

GPMA 2026 FINALIST
MOST INNOVATIVE TECHNOLOGY OR PLATFORM

A Spark of our own.
Made with DCT. Built for possibility.

SPARK FOUNDRYOUR WORKMADE WITH DCT

THE RESEARCH BINDER / VOL. 2026

THE COLLECTION.

Every listing. The original boards.
Our explanation, with a DCT perspective.

A DIFFERENT WAY IN

What could this mean for Abu Dhabi?

Open the DCT view ↗

DON'T LEAVE THE GOOD IDEAS HERE.

COLLECT IT.
MAKE IT YOURS.

CREATED BY SULTAN / REVIEW EDITION

This prototype is for testing, inspiration and team review only. The commentary and DCT opportunities are exploratory interpretations, not approved strategy, recommendations or campaign commitments. Award entries and reported results remain attributed to their original sources.

THE RESEARCH NOTES

Clear sources.
Useful interpretation.

135 award listings across 26 populated shortlist categories. A campaign can appear in more than one category; each listing retains its own award. 126 listings include a source board; nine have no board linked by GPMA.

Original titles and credits come from the official GPMA directory. Short excerpts are attributed. Explanations and DCT opportunities are editorial analysis; reported results are entrant claims, not independently audited. Each case states the evidence reviewed.

Official GPMA source ↗ · · Captured 20 October 2026

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